Privacy Policy

Last updated: February 3, 2026

1. Information We Collect

Account Information

When you create an account, we collect:

• Email address
• Display name (optional)
• Password (stored securely using industry-standard hashing)

Assessment Data

When you take our personality assessments, we collect:

• Your responses to assessment questions
• Calculated personality scores and type results
• Time spent on assessments
• Assessment completion status

Usage Data

We automatically collect certain information when you use our platform:

• IP address
• Browser type and version
• Device information
• Pages visited and features used
• Time and date of visits

2. How We Use Your Information

We use your information to:

• Provide our services: Calculate and display your personality results
• Improve our platform: Analyze usage patterns to enhance user experience
• Communicate with you: Send service updates and respond to inquiries
• Research: Conduct anonymized research on personality patterns (never individually identifiable)
• Security: Detect and prevent fraud or abuse

3. Data Sharing

We do not sell your personal information.

We may share information in limited circumstances:

• With your consent: When you choose to share results or participate in social features
• Service providers: Third parties who help us operate (hosting, analytics) under strict confidentiality agreements
• Legal requirements: When required by law or to protect rights and safety
• Aggregated data: Non-identifiable statistics may be used for research or shared publicly

4. Data Security

We implement industry-standard security measures:

• SSL/TLS encryption for data transmission
• Secure password hashing
• Regular security audits
• Access controls limiting who can view data
• Secure cloud infrastructure

While we strive to protect your information, no system is 100% secure. We encourage you to use strong, unique passwords.

5. Your Rights

You have the right to:

• Access: Request a copy of your personal data
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your account and data
• Export: Download your personality results
• Opt-out: Unsubscribe from marketing communications

To exercise these rights, contact us at privacy@prismdatalab.com.

6. Cookies

We use cookies and similar technologies to:

• Keep you logged in
• Remember your preferences
• Analyze site usage (via Google Analytics)
• Improve our services

You can control cookies through your browser settings, though some features may not function properly without them.

7. Third-Party Services

We use the following third-party services:

• Google Analytics: For usage analysis (anonymized)
• Cloud hosting providers: For secure data storage

These services have their own privacy policies governing their use of data.

8. Children's Privacy

PRISM is not intended for users under 16 years of age. We do not knowingly collect information from children. If you believe a child has provided us with personal information, please contact us immediately.

9. Data Retention

We retain your data for as long as your account is active. Upon account deletion:

• Personal information is deleted within 30 days
• Aggregated, anonymized data may be retained for research
• Some data may be retained as required by law

10. International Users

PRISM is operated from the United States. If you are accessing our services from outside the US, your information will be transferred to and processed in the US, which may have different data protection laws than your country.

11. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of significant changes via email or a prominent notice on our site. Continued use after changes constitutes acceptance of the updated policy.

12. Contact Us

If you have questions about this privacy policy or our data practices, contact us at:

• Email: privacy@prismdatalab.com
• Website: About PRISM